Three elements are essential to Campbell Global's ongoing strategy of adding value with respect to marketing timber.
"IN THE MARKET" AT ALL TIMES
The first of these is to continually access the largest possible market for our timber products. We regularly communicate with a wide range of potential customers, are “in the market” at all times, and sell our products to a multitude of buyers. This approach helps keep our markets fair and competitive. Without exception, our policy is to deal with people on an arm's-length basis.
STRATEGIC SALES PROCESS
The second element is to design and implement a process (e.g., competitive bid, negotiated sale, stumpage sale, delivered log sale, or some combination of these) for each timber sale developed to deliver the highest price for the logs we market. Our strategy always has been to control the way our trees are "cut into logs" so we can maximize the value of the trees in relation to what is selling best in the market.
CAPITALIZE ON MARKET INEFFICIENCIES
The third element of our timber marketing strategy is to capitalize on supply/demand imbalances. We do this by the timing of timber sales and our management of strategic market information. Campbell Global designs timber marketing plans for each offering to ensure that all parties potentially interested in buying stumpage or logs know the details of our offering process, and have adequate time to evaluate our offerings and make competitive offers.